Beaulieu Launches Search for What Makes Your Car Luxury?

From fluffy dice to a must-have Mercedes, Beaulieu is asking motorists What makes their car luxury? to celebrate the launch of The Luxury of Motoring display in the National Motor Museum.

From fluffy dice to a must-have Mercedes, Beaulieu is asking motorists What makes their car luxury? to celebrate the launch of The Luxury of Motoring display in the National Motor Museum.

Motorists are invited to share pictures of what makes their car special for the chance to win a behind-the-scenes tour of Beaulieu VIP experience, with exclusive access to areas of the museum not usually open to visitors.

Stunning styling and super speed may be your kind of luxury . . . our favourite could be our new arrival, the McLaren MSO HS, which has just gone on show at Beaulieu. Or perhaps it’s airbrushed artwork, alloy wheels or a mascot on the bonnet?

You don’t have to own your own Rolls-Royce or Bentley, Beaulieu is also looking for the luxury touches all motorists can afford. Just send your pictures and suggestions with #LuxuryMotoring to Twitter @Beaulieu_Hants, Facebook at /nationalmotormuseum, Instagram @national_motor_museum or on email to The #LuxuryMotoring competition is open until March 23rd and for more details see

Beaulieu’s new display The Luxury of Motoring features a stunning collection of 28 Lalique glass car mascots on show together for the first time as the glittering centrepiece. The brand new gallery showcases a selection of the most luxurious cars ever built and tells the story of their design, the people who owned them and the chauffeurs who drove them.

Spanning the golden age of luxury motoring to today’s aspirational cars, perceptions of taste and class are themes that are explored through a range of fascinating objects, films and rarely seen images from the National Motor Museum Trust’s archives.

The Luxury of Motoring display can be seen as part of a visit to Beaulieu. A ticket to Beaulieu includes entry to the National Motor Museum with its collection of more than 250 vehicles from throughout motoring history, the new-look World of Top GearOn Screen Cars, the ancestral Montagu family home of Palace House, 13th century Beaulieu Abbey and the stunning grounds and gardens. Tickets can be bought in advance online. For tickets or more information see or call 01590 612345.

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